Consumer behavior on subscriptions in Germany

We conducted a study with over 500 people about subscriptions in Germany and this is what we found out!

If you talk to people in Germany about subscriptions, one of the first associations with the subject is often the word "subscription trap". People think of gagging contracts that they get "talked into" and where it is virtually impossible to escape.

Discover the essentials for thriving in Germany's subscription market.

Dive deep into understanding your customers' motivations to subscribe (or not).